INCREASING ACCOUNTABILITY
Until recently the required accountability reporting and day-to-day job control could be achieved only by sourcing non-linking internal systems. However, as the company grew both in size and client base there was an increasing need for management to have a more timely overview of the operation and more importantly control costs more effectively. They needed to „automate“ procedures to report how much time was being spent by everyone involved on every job in order to confirm and justify fees and time that was being allocated to different clients and other activities. To collate and analyse the data manually became prohibitive.

QUICK PAYBACK
Now six months after implementation, PROAD is already offering the company’s management team a quick return on investment. Clients don’t like surprises and nor do agency managers, so being able to flag additional costs or provide alternatives before it is too late is very important. Real time analysis has allowed M&C SAATCHI, Thailand to more effectively monitor and control both new and on-going projects.

CHOOSING THE RIGHT SOFTWARE
Having researched other solutions available, the final decision was not taken lightly. A lot of consideration went into choosing the right software and provider at the outset.

M&C SAATCHI, THAILAND's KEY COMMENTS
“First impressions count. We explained to everyone why we were moving to the new PROAD system and the benefits to the company and themselves. We implemented the system at the start of a new financial year and focused on training and selected key „super users“ within the company. After a period of „bedding-in“, training was then opened up to the remaining staff over a series of short sessions. Importantly, we appointed one person to take responsibility for all on-going training and introducing new people to the solution. Letting PROAD be adopted in a phased approach rather than on a „day 1“ basis allowed training to keep pace with the demands of the business so the data input was correct and match our requirements.“.

M&C SAATCHI, Thailand decided to go with J+D Software and PROAD, „because it was primarily designed for/and understands the advertising agency environment, works cross platform and integrates with other existing accounting systems.“. More specifically, we decided “the time registration tool was the „smartest“ we had seen supporting the senior management, client management and studio teams to achieve accountable results.
We are very happy with the dedicated level of assistance, support and the after-sales service provided by J+D Software, which has helped make the whole implementation more seamless“.

MOVING FORWARD
„ We believe that the agency now has a „smart“ management software in place which allows the management and the agency to report, manage and control the business far more effectively in an ever changing dynamic market place.”


INTERVIEWED
Ron Spaulding, Chairman M&C SAATCHI, Thailand