Management Reporting on clients is a difficult task that requires coordination, shared knowledge and the ability to have all the information easily accessible and cross-referenced. Have you ever wondered how profitable a particular client is? Or a brand or a campaign or work for a client? Do you know where your profits actually come from?

PROAD Software’s client reporting system gives you all the information you need to analyse individual clients. This will enable you to view the profitability of each client and to identify activities or clients that could be more efficient.

Key features and benefits in relation to client reporting include:

- View and understand client profitability/costs
- Analyse the profitability of specific campaigns or brands
- Control and manage retainers
- Identify potential issues and keep the client informed with regards to budget and timescales on projects
- Use the reporting system to guide negotiation for future contracts or costs for planned activities