In-House Marketing Department

As an in-house marketing department you have very different needs to a traditional agency.

However, modern business determines that you’ll need to have accurate planning in place and also keep tight control of your budget. PROAD Software is able to offer you a system that will coordinate internal and external marketing costs. You’ll be able to see individual elements of each project, allocate responsibilities to individuals and also manage any external agencies or suppliers you use.

The core features and benefits for In-House Marketing Departments include:

- Keep control of your budget by clearly seeing internal and external costs
- Accurately allocate spend to cost centres within your business
- Manage projects by accurate scheduling and planning assisted by Gantt Charts, Reports and Reminders
- Accurate time recording assists with planning future projects and internal cost allocation
- View deadlines and individuals responsible for attaining them
- Benefit internally from the same processes that commercial agencies use to drive efficiency and profitability